Last month, we were pleased to host the St. Louis chapter of the Service Design Network (with the help of our good friend Nathan Lucy) for an evening of networking, drinks, and discussion. Business leaders and service design enthusiasts roamed through a maze of design artifacts, sharing strategies and current projects and challenges. There was something for guests at every experience level, including user journeys, blueprints, and story maps.

Enliven and Service Design Network Happy Hour

Service design’ is a hot new topic, but what exactly does it mean?

In recent years, there has been an emergence of various service design methodologies that help businesses rethink the way they plan and organize people, infrastructure, and communication to improve the touch points between service providers and their customers. And that is the essence of service design.

One of the most important goals for every project we take at Enliven is to deliver the best customer experience through user experience design — an approach that focuses on a person's entire experience using a particular software application, website or system. Service design principles are very much aligned with our internal processes. If you wish to learn more about service design, visit Service Design Network to read more about them at

We enjoyed seeing the familiar faces (and some new ones) of the SDN team and attendees, we look forward to the next one! If you missed out on the fun, check out our album on Facebook for pictures from the event.

Cuong is a self-described cultural nerd with an appetite for the unfamiliar. Among his favorite experiences is arriving at a remote airport and finding himself surrounded by things he’s never before seen, people he can’t communicate with, and new cuisine to indulge in. This innate curiosity and energy for discovering new frontiers, paired with his entrepreneurial spirit, led Cuong to begin Enliven with co-founder Ian Robinson.   Cuong’s career has afforded him opportunities to work with Fortune 500 brands, play critical roles in product launches (including redesigning the user experience of the DNN Software 6.0 framework, the world’s leading open source .NET content management system), and publish an ebook with WROX on web standards. An accomplished speaker, Cuong has presented at conferences throughout the US and abroad.   As Enliven’s CEO, Cuong directs business strategy and serves as team lead on user experience and design work. No matter the task at hand, Cuong is constantly seeking ways to carry out his passion for designing technology that improves the way we live, work, and play.

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