Last month, we were pleased to host the St. Louis chapter of the Service Design Network (with the help of our good friend Nathan Lucy) for an evening of networking, drinks, and discussion. Business leaders and service design enthusiasts roamed through a maze of design artifacts, sharing strategies and current projects and challenges. There was something for guests at every experience level, including user journeys, blueprints, and story maps.

Enliven and Service Design Network Happy Hour

Service design’ is a hot new topic, but what exactly does it mean?

In recent years, there has been an emergence of various service design methodologies that help businesses rethink the way they plan and organize people, infrastructure, and communication to improve the touch points between service providers and their customers. And that is the essence of service design.

One of the most important goals for every project we take at Enliven is to deliver the best customer experience through user experience design — an approach that focuses on a person's entire experience using a particular software application, website or system. Service design principles are very much aligned with our internal processes. If you wish to learn more about service design, visit Service Design Network to read more about them at

We enjoyed seeing the familiar faces (and some new ones) of the SDN team and attendees, we look forward to the next one! If you missed out on the fun, check out our album on Facebook for pictures from the event.

Cuong is the founder of Enliven. He is an expert in user experience and design, product launches, and business development.