We build software that powers critical dimensions of our clients operations or service offerings. How do we ensure that we're delivering effective solutions now that are also able to adapt to the future? By doing our best to discover, re-articulate and advocate for the needs and interests of the humans that will use the software.
How do we avoid being seduced into solving the wrong problems by new shiny technologies, passing trends or clever but unnecessary ideas? Or being sabotaged by the nearsighted whims of any given individual with a bit of influence? We work with our clients to test our ideas in the here and now and do our best job to envision scenarios as far into the future as possible. We ground our solutions in how they will generate meaning for people in a given role over time, not just the person filling the role in the moment.
We want the people who commission our software to be delighted. But for the people who actually use it, we'd prefer they not even notice it. Software products should be intuitive and simple - such that they fade into the background - leaving the user able to accomplish what they set out to do with minimal effort and distraction.
Software that powers business operations and drives service offerings should help us to accomplish the necessary tasks with highest amount of integrity and the least amount of effort possible. Then, as teams, individuals and as citizens of the world, we're better positioned to tend to our next great endeavor in life.
